Indonesian Expansion Alliance
Entering the Indonesian market without risks
Full cycle of services: from market analysis to distribution. We eliminate all barriers and ensure your business a confident start in one of the fastest-growing markets in the world.
INEXA
The Indonesian Expansion Alliance is an umbrella brand that unites independent Indonesian companies providing comprehensive market entry services for foreign brands into Indonesia. We operate on a "one-stop hub" model: handling all stages from business registration and licensing to logistics, distribution, and marketing. We also collaborate with reliable partner companies where necessary to achieve the best results. We transform Indonesia’s complex regulatory and cultural landscape into a clear and profitable ecosystem for international partners.
Full-cycle service
Ready-made turnkey solution
Expert analysis
Deep dive
Individual approach
Working strategies
WHAT WE OFFER:
We understand that each market is unique, so our work is based on an individual approach and a deep analysis of your business goals. Cooperating with us, you get confidence that every aspect of entering a new market will be worked out to the smallest detail.
PROJECT IMPLEMENTATION STEPS
Stage 1-Assessment of market potential
- Market testing - study of demand before a full-fledged exit.
- Analysis of the possibility of entering the market - a comprehensive study before making a decision.
- Marketing audit of the market - verification of prospects for a specific product
Stage 2-preparation
-Registration of a legal entity in Indonesia.
- Creation of payment infrastructure
- Creating a design for the local market
- Trademark registration
- Development of a market entry strategy
- Development strategy development
Stage 3 - import
- Product legalization
- Laboratory tests and certification
- Delivery and customs clearance
Stage 4-distribution
- Logistics
- Listing
- Marketing
- Merchandising
Start with the main thing!
Comprehensive plan for assessing market potential -
This is the first and most important step before entering the market. Before investing in a launch, make sure that your product has real prospects. We will analyze demand, test the product, evaluate competitors, logistics and marketing strategy. This approach allows you to avoid unjustified financial risks and make an informed decision to enter the market. Start with us - and minimize costs, increasing the chances of success!
Find out the cost of a comprehensive market potential assessment plan!
To get an individual calculation of the cost of the Comprehensive Plan, answer a few key questions. Take our short Quiz and we will prepare a personalized offer for you.
You can independently calculate the profitability of launching your product in any country's market.
To do this, we have created a unique profitability calculator that automatically calculates margin, payback, and subsequent profit from bringing your product to the market. Business planning has never been so simple and fast before.
Visitors to our website can use this calculator completely free of charge.
Effective promotion of your brand in Indonesia
The Indonesian market is 270+ million consumers actively using social networks and e-commerce platforms. To successfully compete, it is necessary to build a competent marketing strategy, taking into account local characteristics.
1. Localization of marketing materials
• Translation of advertising texts into Indonesian.
• Adaptation of advertising messages taking into account the local mentality.
• Development of visual content that corresponds to trends.
2. Promotion through social networks
Platforms:
Instagram, TikTok, Facebook, YouTube.Methods:
• Advertising through local bloggers and influencers.
• Launch of viral challenges and contests.
• Setting up targeted advertising for narrow audiences.
3. E-commerce promotion on Shopee and Tokopedia
Main sites: Shopee, Tokopedia, Lazada.
What we do:
• Creation of product cards with optimized descriptions.
• Setting up advertising within platforms to attract traffic.
• Working with marketplace algorithms to improve the rating.
Where to advance:
• Indomaret, Alfamart, Hypermart, Pepito stores.• Shopping centers and pop-up stores.
• Advertising events and exhibitions.
• Placement of promotional stands and brand zones in popular supermarkets.
5. Offline promotion and cooperation with retailers
6. Affiliate collaborations and co-branding
What we do:
• Joint promotions with popular local brands.
• Cross-promotion with bloggers and influencers.
• Creation of limited collections with famous people.
What is included:
• Placement of press releases in popular Indonesian media.
• Work with online magazines and news portals.
• Creating stories about the brand to arouse the interest of the local audience.
4. Working with local
Media and PR
Overview of the FMCG sector in Indonesia
Indonesia, the largest economy in Southeast Asia, is a rapidly developing market for consumer goods (FMCG). This sector plays a key role in the country's economy, thanks to its large population, growing income level and dynamically developing consumer behavior.
Main characteristics of the FMCG market in Indonesia
LARGE AND YOUNG POPULATION
GROWING MIDDLE CLASS
STRONG COMPETITION AND LOCAL BRANDS
STATE SUPPORT
GROWTH OF DIGITAL TRADE
PRICE SENSITIVITY
Trends in the FMCG sector
| 1 | GROWTH IN DEMAND FOR HEALTHY PRODUCTS |
| 2 | PACKAGING WITH AN EMPHASIS ON ENVIRONMENTAL FRIENDLINESS |
| 3 | LOCALIZATION OF TASTES |
| 4 | MICROMARKETING AND SOCIAL NETWORKS |
| 5 | HALAL CERTIFICATION |
| 6 | INCREASED INTEREST IN (PRIVATE LABELS) |
| 7 | DIGITALIZATION OF SUPPLY CHAINS |
Challenges of the FMCG sector in Indonesia
Regulation and certification
Halal certification
Variety of consumer preferences
Logistic difficulties
Barrier duties
Conclusion
The FMCG market in Indonesia has great potential, but requires a strategic approach and a deep understanding of local features. Companies that can adapt their products, logistics and marketing to the needs of Indonesian consumers have every chance of success.
YOUR EXPANSION COST CALCULATOR
We will make a preliminary analysis for you and calculate the cost remotely.
CONTACT INFORMATION
